Doing International Business is something you cannot improvise. If you have no personnal experience with China all you may work with is your assumptions.
There are plenty of customers ready to buy what you offer but how can you reach this large market and find customers for your products? Understanding how people behave is one first steps but you will hardly make sales if you do not have a local partner. Besides all the administrative issues you are going to face, you need at least a native Mandarin speaker who can translate the culture around your product into something that is understandable for your target market. You absolutely need to create a bridge.
Read more about this topic at http://www.businessweek.com/articles/2014-05-14/how-small-u-dot-s-dot-businesses-can-court-customers-in-china