You have probably thought about launching a marketing campaign that would go viral, haven’t you? Or have you been asked to do one? It is a bit like if a music or a film producer asked an author to write the new hit or blockbuster. How can you know what you are creating will turn into a success? Noone can guarantee that. It happens… or not. Going viral is the same. Why would your creation be massively shared? It is hard to predict. The most unexpected behaviors may value your efforts or destroy them.
Unless you believe you know it all I humbly suggest you take a look at the infographic below and see how it can help you improve your marketing strategy: